What is Branding?

Jennifer

Listening — Advanced Level
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Activity

Watch the video and answer the questions


  1. The Ancient Egyptians used to brand their cattle to   .

  2. The old Norse brander means   .

  3. Today's brands can be thought of as the   individuals have about a product..

  4. As consumers we use our thoughts and feelings to   .

  5. Branding takes   out of business.

  6. Now, everything is   .

  7. At its best, branding can guide us into   and buying

  8. There is branding that does   .

Discussion

Practice your writing skills by discussing the questions below

  1. What is branding?

  2. What are your favorite brands? Why?

  3. Why is branding important?

    Jennifer

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