Los refrescos son el nuevo tabaco

En 1998 los refrescos eran muy populares. Estas bebidas representaban una tercera parte de la dieta líquida por habitante. Al empezar el milenio se consumían 190 litros de refrescos de media al año; hoy no llegan a los 145 litros.

En paralelo, el consumo de agua embotellada ha crecido un 50% y se ha doblado el de bebidas energéticas. Esto se debe en parte a políticas sanitarias como las que prohíben refrescos en las escuelas públicas para luchar contra la obesidad. El no consumir refrescos en la infancia hace más difícil que se consuman al ser adultos.

Por todos estos motivos se calcula que los distribuidores están perdiendo mercado a un ritmo de casi el 2% anual.

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