Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Its parent company is Dunkin' Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores, with more than 8,000 locations, including nearly 2,500 shops in the United States and over 5,000 in other countries. Baskin-Robbins sells ice cream in nearly 50 countries.
The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors for free until they found one they wanted to buy.
In 2005, the company's "BR" logo was updated such that it doubles as the number "31" to represent the 31 flavors, with the "31" formed by the parts of the letters "BR" which are rendered in pink color, in contrast to the rest of the logo which is rendered in blue. The company has introduced more than 1,300 flavors since 1945, including the 2019 addition of vegan and non-dairy flavors. The company has been headquartered in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts.
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